how to conduct a successful webinar that remains evergreen

One of the most used buzzword in 2020 apart from “pandemic” has been “Webinars”.Companies,brands, professionals have started following this medium to communicate with their customers directly through a virtual presence.  Experts in various fields have realized that Webinars are the future model to scale up their businesses and gain success.

So , How many of you have attended Webinars in the past few months ? Or Are you yourself a Webinar Host? According to you, what makes it actually click. ( Think for a  moment  and answer in the comments).

After attending a lot of different types of webinars myself and researching on the same, sharing my useful insights with you.

Here’s how you can start a successful webinar of  Your Own :

successful webinar
Photo by Anna Shvets from Pexels

Choosing a topic/ niche

Following the trend is good, but don’t follow the herd without your own homework. Whether you are already conducting webinars or a beginner, the crucial aspect of a hosting a Webinar is choice of topic you have knowledge about and can communicate to the audience.

Your content should be really specific , informative and well researched

Eg: Entrepreneurship is a broad concept. Choose topics like – “Guide for Solopreneurs to scale up their brand”.

Success Tip Research about a SEO friendly topic, communicate with the people in your network about the challenges they are facing and choose the most viable option. Prepare notes for sub topics.

Prepare to handle any situation

One of the common issues faced in case you are hosting Webinars are external factors like technological glitches, attendees not yet present for the sessions, disinterested audiences or first time users in  a webinar platform .

It is advisable for you to have a moderator who can take charge of the situation without the flow of the session being disrupted.

Success TipRemember it is okay, don’t get overworked by the situation. Respond by quick interaction with audiences .Keep catchy phrases handy. Send a text to the concerned person incase an expert intervention is needed.

A confident Speaker

A speaker is the one who can engage even a disengaged audience to listen. The whole point of having a Webinar is conduct a meaningful session and built a relationship with your audience.

Having confident speakers who have fair knowledge in the subject is more helpful to make it a success. He/ She will be able to add their own experiences, learnings to the topics making it more relatable.

Success TipModulate your voice to pause at an important word/ phrase or even repeat the sentence to get the point across. Do so in moderations.

Listening to your target audience

identify your target audience
Photo by fauxels from Pexels

Webinars are different from hosting a conference or meetings. They are meant to be a two- way communication process. Recently, I came across a webinar having more of product promotion actually meant for education. So, you need to differentiate your sessions accordingly and inform the audience. 

Eg: “How can this specific Self Help e-book make your life easier”. Then, audiences are aware that the entire session will include the benefits of the e- book and even want to buy it.

Success TipSuppose you may have planned for a topic, but there is no response. Keep that session later in your schedule. Don’t push content for namesake.

Time factor

keep time as main factor for presentations

Defining the exact schedule of the webinar,the exact time, date and availability is necessary to make a Webinar effective and successful. Conduct a rehersal with the moderator and the speakers before going Live.

Jot down the time each speaker can have and try to stick to it. This will also help to keep a Time slots free for audiences to interact which usually takes longer. Mark your calendars and also factor in different time zones.

Success TipScheduling your whole session can help you keep short breaks incase it is an indepth topic discussion to be held for long hours so that audiences aren’t bored or leave.

Use of Correct Resources

Conducting a Webinar on an online platform makes us steer back from the whole process. Many of us find it more easier to speak to a live audience rather than online platform where we are looking at the camera and the screen. So using the right resources can solve our fears.

Invest in a good mic,headphones(optional),recording software.

use good resources like mic and recorder in webinar
Photo by samer daboul from Pexels

Keep your environment noise free.Keep your notes,water bottle,snacks handy and put your phone on silent mode. The speakers while conducting the sessions need to be prompt and specific with topics relevant in that niche that could be possibly asked.

Using of visuals will make the participants grasp the concepts faster.Eg: Path to go a website and visit specific tabs for reference can be shown in either Diagrams or Snapshot of the Screen.

There is a positive impression that each session is been given top priority and all the efforts will show in those few hours.

Success TipIncase you have slides in your session, highlight and spend more time on  the important keyword chapters/topics so that the participants can learn those concepts better.

Answering the audiences

As participants, we all look forward to be a part of the session where we want to voice our queries and get solutions from the speakers. So, how can we have an effective audience interaction as the host.Choose to answer being asked by the moderator on behalf of the audiences.

Simple and easy process. Collate all the questions rather than peering on the screen making it more awkward.If you have few group of participants,call them by name and invite them to speak.

Success TipIf you are a beginner, request members to raise their hands or type in their queries in the chat box to answer them systematically.

Promotional and Marketing strategies

Our whole focus here is not just conducting a webinar, but conducting it successfully. Proper planning, scheduling of events and promotions play a very important role.

get maximum benefit from digital media strategies for evergreen webinar
Photo by Tracy Le Blanc from Pexels

As you have already begun by taking opinions of your network for choosing topic at the start, conducting Q and A, polls, send invites to see how many are interested to attend the session makes it more engaging.

Strategize your content, built surprises, write captions and promote on various social media platforms like Facebook, Whatsapp and Instagram to create a buzz and invite more participants.

Let your audiences know “Why your webinar should not be missed, what could be the possible takeaways”.

Success TipPromote “ Free” webinars to attract audiences. Suppose your session is a paid version- promote the USP of the session- a prominent guest speaker, Exclusive content etc.

Evergreen Content

Focusing on the latter aspect of our Title, an Evergreen content holds more prominence of making your webinar earn accolades and revenue.

But, you may wonder, once the session is over, how can we still utilize it to the optimum?

The trick is keep track of your  certain important segments and repackage it on your social media platforms to let newcomers know about your achievements. You could also use your webinar as perfect model to pitch clients for leads and build brand collaborations.

     Evergreen Webinar Content can be used as your USP in future projects, company website and blog posts. Follow up with your team and participants for growth, sustainability and uniqueness of your brand.

Success TipCreate a research database specifically to studies, prepare reports to analyze your previous sessions performance, member’s feedback and reach you generated  on regular basis to help you improve your next webinar more fruitfully.

evergreen webinar
Photo by Andrea Piacquadio from Pexels

So friends, I got you all the resources that leads you ahead in your journey of being a LEADER, Now it’s Your Time for Action. Feel Free to share your webinar experiences and if you are host, share your work here for us to get connected with you!

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Copyright©2020-8th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

‘VERUSCHKA’- your exclusive haute couture collection by payal kothari

Get a chance to live your dream- Design your own shoes!

A one shop destination that binds your heart and soul ( read-sole) at Veruschka.A Haute Couture Collection that redefines “Fashion” and “Availability” for any occassion.

Today,the millennials opt to style their outfit with a good pair of footwear, comfort is one of the top-most priority at the end of the day.

You need a Bella and Khloe in your Life”

A BORN STAR –CHARMING BELLA
ONE WHO MAKES HEADS TURN- THE STUNNING KHLOE

Well, what makes Designer Payal Kothari’s Veruschka exclusive is its uniqueness, brilliant craftmanship and most importantly the right chord that is struck with their customers.

“Having sensitive pair of feet, I had mostly worn closed shoes or peep- toes until then. My first experience was for my engagement day shopping and later Veruschka’s were the go to for my wedding day too.”-Elvira.

Payal Kothari invites us to a wide range of Haute Couture Shoe Collection that caters to Women, Men and Kids.The quality of attention to detail, customer friendly approach with offering the best products instantly earns her more brownie points.

GO DESI, ADD YOUR OWN AURA WITH ‘TESU -MINT GREEN
WANNA ROCK THE PARTY , DANCE WITH ANGELIC ‘TABU’

Party with Gigi,Victoria, Kiara or choose a musically inclined collection of Floyd and Elton

As most Women love to experiment with looks and accessories, Veruschka is just a perfect companion!

The beauty of this Impressive Design Store that we can vouch for are :

  • Sleek
  • Stylish
  • Personality driven
  • Modern Contemporary
  • Personalized
  • Durable
  • Feet friendly

Today, where handcraftsmanship has lost its sheen, Payal Kothari and her team make it possible to upscale our goals with the right choice that would be our prized possession.

LOOK WHO IS MAKING A STATEMENT-THE VIVACIOUS CHELSEA!

The fact that you could personalise right from the style of shoes- wedges, flats, pumps, heels, etc, you get to choose amongst the varied collection of fabric, leather, foam, cushion and distinct range of pearls, studs, sparkles etc to contour your feet for any occasion. Isn’t it just amazing and flattering to select a palate of colours with accessories just as we design our home?

Uplift your personality at this Shoe Carnival !

The Veruschka’s who have showcased their unique named collection in various social events, festivals and shows, being a frontrunner in this space have recently launched their flagship store at Khar,Mumbai !!!

Wedding shoes custom made by Veruschka
My Wedding Shoes- Custom Made @Veruschka

That makes me super excited to grab my bag and walk into the shoe- shop haven !!!

Thank you Dear Payal and Tesu for this beautiful experience, love for shoes grew more deeper with Veruschka🙂

Be a part of this amazing Fam, Grab this opportunity Now !

Shop Online on their website- www.veruschka.in/

For Customizations, Get in Touch directly –Custom Shoes@Veruschka

P.S: Watch out, they have an amazing Classic Collection of Bags too:)

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READ MORE ON FASHIONSTYLE AND CLOTHES

Copyright©2020-22nd June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

Will you still buy clothes on rent post covid’19 lockdown?

In a society where we celebrate each festival or any significant event to the fullest, market for clothes on rent or second hand rental had been the growing trendsetter that been holding the reins of many businesses until the pandemic in 2020.

Will the Covid’19 lockdown change the outlook of consumer’s buying pattern, approach towards rental shops and affect the future dynamics of the rental items ?

Wedding outfits for Hire

In the past, many of us  wore hand me-down clothes and later the organic shift of buying clothes on rent became the norm. Having taken clothes on hire atleast once, we all felt extravagant to wear different outfits spending less than the retail costs to a party. After all, wearing the same outfit to many social events feels awkward right?But now what ?

is our love for shopping altered!

Designer Clothes:

Weddings are the most expensive events in most places and families spent a huge amount to make it memorable. Brides who desire to wear designer outfits usually throng to retail shops to find a exact copy made by their favourite designers.

The designer lehengas, sherwanis, suits and reception gowns are the top rental outfits in India not only hired by the wedding couple but also the extended families and guests who want to look stylish and trendy and yet is budget friendly.

Many brands like The Stylease, the Flyrobe, Rent An Attire have created a niche to provide designer clothes at competitive lower prices and cater to these segment. With many weddings put on hold, will the rental business still thrive as usual again ?

Festivals and Holiday season:

In the world of social media, where we aim to look cool and glamourous at every holiday,every social gathering, posting selfies and getting more followers and likes has been the new normal for our generation.

The summers where we usually planned our holidays, went for trips  saw us confine to our homes admist this lockdown. Now as going on a holiday feels like a distant dream, will those amazing stores who sell clothes on hire be able to recover their costs?

Hopefully, you wouldn’t want to pay a bomb for your next 9 days of Navratri outfits or on a casual gown to go to a nearby beach

Choice of different rental options

Cultural functions/ Competitions at school, colleges and offices

Do you remember taking part in school cultural events and a bunch of you wearing similar colourful outfits posing for group photo after the event? Small entrepreneurs were the source for those clothes on hire who rent out items for a specific period at a nominal fee.

Prom parties, Graduation day and even office get-together and awards functions always saw a spike in buyers going for rental clothes like Sarees, Gowns, worn for a day or few hours.

As schools and colleges are shutdown, the most frequent rentals for fancy dress, cultural functions have stopped completely.

What is the possible future for retailers who sell clothes on hire and its buyers?

Maintenance of  Proper Hygiene and Care

Post pandemic, the supreme emphasis has been maintaining proper hygiene and the protocols will have to be taken to follow the guidelines of the authorities. Proper disinfection of clothes will need to be the prime focus for retailers who source the garments before renting out from one buyer to the next.

Reaffirming Faith on Second Hand Clothes

Companies and local retailers will have to campaign for instilling buyers faith to take up the rentals. The social distancing has been taking toll on many minds and the concept of “used or worn before” should not trigger sentiments or put off the potential customers .

For buyers, it is perfect time to detox your wardrobe and offer to sell /donate your clothes to rentals which you do not need or don’t wear anymore.

Economic Slowdown and Cash Crunch

The Covid’19 has seen many job lays offs, businesses closing down and huge debts constantly on a rise. In this scenario, there has been a trend of initial impulsive buying to later cautious buying approach adopted by most consumers due to shortage of finances.

Buy and Wear Trendy Rented Clothes and remain Stylish

Online Rentals

“IS IT SAFE TO BUY ONLINE”

Online sales have become the new normal for us. And most Fashion Rental Outlets are working towards providing access to affordable clothes on rent to consumers who would want to still buy good trendy wears  at cheap prices and remain fashionable.

  The future could see a possible cultural shift from more consumers going for Clothes on Hire post pandemic and surge of Online clothing rentals.

Read More- Post on Fashion

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Copyright©2020-13th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

WILL ONLINE EDUCATION BE THE NEXT GAME-CHANGER IN INDIA?

Indian Education

From the organic gurukuls to classroom teaching, India has transcended into a digital phase. The concept of E- learning which was previously associated with distant education has become a new norm. As the scope for the online education has opened gateways for new opportunities, it has lead to education find its niche in providing custom designed courses for its audiences, will it be the Next Game- Changer in India?

As per the statistics of the latest market report, India is expected to grow by USD 14.33 billion by 2020- 2024 in the domain of Online Education which means more people will be enabled to get access to education even in rural places to different subjects as per their preferences.  Online education has been able to narrow the gap between “Desire to Educate” and “Be Educated” which was often restricted due to various personal and financial restraints in the past.

Today, post the Covid pandemic where students across the country are forced to stay at home, e- learning sites, courses and institutions have curated new benchmarks to continue imparting the service of education to groom and empower the future generations of the country.

Infact, the dominance of traditional educational trusts in schools and colleges today has been consciously influenced with the entry of VC fundings done by angel investors, corporates in the field of Online Education taking it to the next level. With digitized education, each child can be mentored to built his/her personality, learn new things and also challenge their reasoning abitities with Play and Learn courses.

Today, startups like Bjyus, Cuemath have pioneered a dominant presence in the digital  e-learning sphere where complex problems and theories are solved using reasoning and visualizing techniques. Even the domains of  gaming, robotics, coding have been perfectly tapped to provide specially designed courses by experts to kids at a young age. Eg WhiteHat Jr.

Digital India

With the advent of e-learning, students can enhance their skills for entrance exams, learning new languages and also catch up on gap years without the hassle of travel and time. It is also a boon for people with special needs who can empower themselves to dream big.

As the current Indian market scenario, people are looking forward to reskill or upskill to enhance their chances of grabbing better job prospects, promotions and also build alternative careers Eg:Business Intelligence professional. E- learning has opened avenues for digital marketing, brand engagement to give clients a personalized experience. Today, a retired teacher or housewife can also educate students as an Online tutor who can be self- reliant life and earn within the comforts of a home.

The growing demand and popularity of online education at present has also led to Government taking keen interest to provide better connectivity and construct better infrastructure resourced by telecom providers. They have even introduced virtual labs and integrated the services of IITs, IIMs and NITs to design courses for science and engineering. Digital campaigns like the recent announcement made by the Finance minister to allow top 100 univerisities of the country to start online courses through radio and television to empower remote areas without internet connection is the progressive step to make India, an Inclusive nation of digital growth.

Copyright©2020-6th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

Is Ethos of Poetry Lost or Gained?

poetry ethos

In this microscopic world of Twitter and Instagram, where we articulate our thoughts in bite- sized spaces. What is that essence of words which resonated for centuries through diaries now having a digital vision lead to?

Life has been an ongoing tale of mystery spiced up with a battle of sweetness and sourness. Often people used to sit down to pour their feelings into words after a long day. The moment of happiness is probably an assurance, that the soul seeks inwardly. Well, over the years, that has been not just a refuge, but a place where you could be yourself unjudged.

Small group of people gathered to celebrate poetry recalling the legends of their times and also appreciate the new that weaved a tale of their own. Now spoken poetry has taken over riding on their voices that sometimes dilute the very words it meant to share. It is being broken, sneered and also slammed(Slam poetry).

Writing itself was a intricate voyage of mind and heart that would sync the writer with his/her readers. Does it always today? The once long poems that would be occupy page(s) now confines to a mere few lines. Do we blame our attention capacity now or feelings have been too chaotic to infuse a ‘Sonnet‘ or more complex ‘Villanelle’. Grammar which was once an essence of impactful poetry is hammered in the name of humour, instant gratification. It has successfully developed a niche to read quick poetry having its own cult status.

Today, the definition of being cool and in the league demands we whip a new dish not knowing whether it deserves more salt or sugar. In era of digitization, poetry has got itself into its own Rebranding. It has been boon for many of them who get a chance to share their work getting them more visibility and connected community. Eg: Insta Posts, haikus.

In gamut of writing, and the whirlwind world of publishing, which took ages (read :months or even years), today poets have entered the world of literary festivals, writing contests, anthologies etc. Self publishing has thus created its own niche justifying its ethos.

Copyright©2020-29th May by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.