Will you still buy clothes on rent post covid’19 lockdown?

In a society where we celebrate each festival or any significant event to the fullest, market for clothes on rent or second hand rental had been the growing trendsetter that been holding the reins of many businesses until the pandemic in 2020.

Will the Covid’19 lockdown change the outlook of consumer’s buying pattern, approach towards rental shops and affect the future dynamics of the rental items ?

Wedding outfits for Hire

In the past, many of us  wore hand me-down clothes and later the organic shift of buying clothes on rent became the norm. Having taken clothes on hire atleast once, we all felt extravagant to wear different outfits spending less than the retail costs to a party. After all, wearing the same outfit to many social events feels awkward right?But now what ?

is our love for shopping altered!

Designer Clothes:

Weddings are the most expensive events in most places and families spent a huge amount to make it memorable. Brides who desire to wear designer outfits usually throng to retail shops to find a exact copy made by their favourite designers.

The designer lehengas, sherwanis, suits and reception gowns are the top rental outfits in India not only hired by the wedding couple but also the extended families and guests who want to look stylish and trendy and yet is budget friendly.

Many brands like The Stylease, the Flyrobe, Rent An Attire have created a niche to provide designer clothes at competitive lower prices and cater to these segment. With many weddings put on hold, will the rental business still thrive as usual again ?

Festivals and Holiday season:

In the world of social media, where we aim to look cool and glamourous at every holiday,every social gathering, posting selfies and getting more followers and likes has been the new normal for our generation.

The summers where we usually planned our holidays, went for trips  saw us confine to our homes admist this lockdown. Now as going on a holiday feels like a distant dream, will those amazing stores who sell clothes on hire be able to recover their costs?

Hopefully, you wouldn’t want to pay a bomb for your next 9 days of Navratri outfits or on a casual gown to go to a nearby beach

Choice of different rental options

Cultural functions/ Competitions at school, colleges and offices

Do you remember taking part in school cultural events and a bunch of you wearing similar colourful outfits posing for group photo after the event? Small entrepreneurs were the source for those clothes on hire who rent out items for a specific period at a nominal fee.

Prom parties, Graduation day and even office get-together and awards functions always saw a spike in buyers going for rental clothes like Sarees, Gowns, worn for a day or few hours.

As schools and colleges are shutdown, the most frequent rentals for fancy dress, cultural functions have stopped completely.

What is the possible future for retailers who sell clothes on hire and its buyers?

Maintenance of  Proper Hygiene and Care

Post pandemic, the supreme emphasis has been maintaining proper hygiene and the protocols will have to be taken to follow the guidelines of the authorities. Proper disinfection of clothes will need to be the prime focus for retailers who source the garments before renting out from one buyer to the next.

Reaffirming Faith on Second Hand Clothes

Companies and local retailers will have to campaign for instilling buyers faith to take up the rentals. The social distancing has been taking toll on many minds and the concept of “used or worn before” should not trigger sentiments or put off the potential customers .

For buyers, it is perfect time to detox your wardrobe and offer to sell /donate your clothes to rentals which you do not need or don’t wear anymore.

Economic Slowdown and Cash Crunch

The Covid’19 has seen many job lays offs, businesses closing down and huge debts constantly on a rise. In this scenario, there has been a trend of initial impulsive buying to later cautious buying approach adopted by most consumers due to shortage of finances.

Buy and Wear Trendy Rented Clothes and remain Stylish

Online Rentals

“IS IT SAFE TO BUY ONLINE”

Online sales have become the new normal for us. And most Fashion Rental Outlets are working towards providing access to affordable clothes on rent to consumers who would want to still buy good trendy wears  at cheap prices and remain fashionable.

  The future could see a possible cultural shift from more consumers going for Clothes on Hire post pandemic and surge of Online clothing rentals.

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Copyright©2020-13th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

PANDORATHON – KNOWN /Unknown Friend

You found me spot on
Across the corridors of the hallway
Picking up tea and biscuits during the break
My over enthusiastic self was already all over the place
Just few hours ago, answering almost every question diligently
I did find your eyes hovering over my shoulder
That the collared brown jacket sent me instant hints to
People waved out to you for some random conversations
I was part of the gang too, so I had to oblige
This pretence wouldn’t last longer I wondered
As we both ended up standing closer than usual

My mind hovered to the night before
When we were drenched in rain
The blickering streetlight that focused
On our decisive faces
Leaning on your bike
enjoying the splash of the raindrops that thundered along
and the candid waves with our palms that traced the breadth of the beach.

Ouch, there was a huge ruckus in reality
Me jumping as I spilled some tea over the jacket
And He prancing forward with “ Noooo, not on my jacket !”
Suddenly we are being looked at intently with prying eyes
At my disheveled look and his sudden rage.
Later, that evening, I got a notification on FB
Someone unfriended me.

Copyright©2020-9th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

WILL ONLINE EDUCATION BE THE NEXT GAME-CHANGER IN INDIA?

Indian Education

From the organic gurukuls to classroom teaching, India has transcended into a digital phase. The concept of E- learning which was previously associated with distant education has become a new norm. As the scope for the online education has opened gateways for new opportunities, it has lead to education find its niche in providing custom designed courses for its audiences, will it be the Next Game- Changer in India?

As per the statistics of the latest market report, India is expected to grow by USD 14.33 billion by 2020- 2024 in the domain of Online Education which means more people will be enabled to get access to education even in rural places to different subjects as per their preferences.  Online education has been able to narrow the gap between “Desire to Educate” and “Be Educated” which was often restricted due to various personal and financial restraints in the past.

Today, post the Covid pandemic where students across the country are forced to stay at home, e- learning sites, courses and institutions have curated new benchmarks to continue imparting the service of education to groom and empower the future generations of the country.

Infact, the dominance of traditional educational trusts in schools and colleges today has been consciously influenced with the entry of VC fundings done by angel investors, corporates in the field of Online Education taking it to the next level. With digitized education, each child can be mentored to built his/her personality, learn new things and also challenge their reasoning abitities with Play and Learn courses.

Today, startups like Bjyus, Cuemath have pioneered a dominant presence in the digital  e-learning sphere where complex problems and theories are solved using reasoning and visualizing techniques. Even the domains of  gaming, robotics, coding have been perfectly tapped to provide specially designed courses by experts to kids at a young age. Eg WhiteHat Jr.

Digital India

With the advent of e-learning, students can enhance their skills for entrance exams, learning new languages and also catch up on gap years without the hassle of travel and time. It is also a boon for people with special needs who can empower themselves to dream big.

As the current Indian market scenario, people are looking forward to reskill or upskill to enhance their chances of grabbing better job prospects, promotions and also build alternative careers Eg:Business Intelligence professional. E- learning has opened avenues for digital marketing, brand engagement to give clients a personalized experience. Today, a retired teacher or housewife can also educate students as an Online tutor who can be self- reliant life and earn within the comforts of a home.

The growing demand and popularity of online education at present has also led to Government taking keen interest to provide better connectivity and construct better infrastructure resourced by telecom providers. They have even introduced virtual labs and integrated the services of IITs, IIMs and NITs to design courses for science and engineering. Digital campaigns like the recent announcement made by the Finance minister to allow top 100 univerisities of the country to start online courses through radio and television to empower remote areas without internet connection is the progressive step to make India, an Inclusive nation of digital growth.

Copyright©2020-6th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

PANDORATHON- POETIC TWIST WITH ADVERTISEMENT TAG LINES

As The King of good times plonked his bum into the couch
After a hearty lunch, he sipped on Fresh N juicy Frooti
He felt a rush of blood gushing through his veins
That seemed to saying Where ever you go, our network follows
As his son who was known for his Bajate Raho attitudes
Had this time managed to create yet another ruckus
The Unputdownable kid was Born Tough with ideas
Had successfully placed a dart upright on the couch to aim it 
vertically.
What could the poor king do,
After all, he wondered in pain, Tedha hai par mera hai
As the son kept mumbling Daddy,  Jiyo sar utha ke!
 
Kingfisher : The King of Good Times
Frooti : Fresh N Juicy
Hutch : Where ever you go , our network follows
Red FM: Bajate raho
Telegraph: The Unputdownable
Ceat : Born Tough
Kurkure-Tedha hai par mera hai?
HDFC Std Life: Jiyo sar utha ke

Copyright©2020-2ND June by Elvira Lobo (All rights reserved; 
unauthorized use prohibited) Disclaimer: The image(s) in the 
post are taken from Google. I don’t claim any of its rights.

Is Ethos of Poetry Lost or Gained?

poetry ethos

In this microscopic world of Twitter and Instagram, where we articulate our thoughts in bite- sized spaces. What is that essence of words which resonated for centuries through diaries now having a digital vision lead to?

Life has been an ongoing tale of mystery spiced up with a battle of sweetness and sourness. Often people used to sit down to pour their feelings into words after a long day. The moment of happiness is probably an assurance, that the soul seeks inwardly. Well, over the years, that has been not just a refuge, but a place where you could be yourself unjudged.

Small group of people gathered to celebrate poetry recalling the legends of their times and also appreciate the new that weaved a tale of their own. Now spoken poetry has taken over riding on their voices that sometimes dilute the very words it meant to share. It is being broken, sneered and also slammed(Slam poetry).

Writing itself was a intricate voyage of mind and heart that would sync the writer with his/her readers. Does it always today? The once long poems that would be occupy page(s) now confines to a mere few lines. Do we blame our attention capacity now or feelings have been too chaotic to infuse a ‘Sonnet‘ or more complex ‘Villanelle’. Grammar which was once an essence of impactful poetry is hammered in the name of humour, instant gratification. It has successfully developed a niche to read quick poetry having its own cult status.

Today, the definition of being cool and in the league demands we whip a new dish not knowing whether it deserves more salt or sugar. In era of digitization, poetry has got itself into its own Rebranding. It has been boon for many of them who get a chance to share their work getting them more visibility and connected community. Eg: Insta Posts, haikus.

In gamut of writing, and the whirlwind world of publishing, which took ages (read :months or even years), today poets have entered the world of literary festivals, writing contests, anthologies etc. Self publishing has thus created its own niche justifying its ethos.

Copyright©2020-29th May by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.