Have you been lately introduced to more chatbots to answer your queries while visiting a website ?

As per research, Chatbots which are available 24/7 are expected to cut businesses costs by $8 billion by 2022. This Digital Platform revolution has created an upward boom for resourceful future business strategies. Most companies today have an online presence to enhance their processes and consumer engagement.

Companies and brands have grown from being functional driven to platform driven.

Why so? It is because the concept of focusing on “Output has been replaced by digital platform’s goal of providing “User experience”.

A digital platform is technology based model that brings value by connecting the companies and end users.

digital media platform and technology
The Digital Platform Universe

Networking with the consumer directly offers companies to share information and get valuable feedback. For instance, Netflix has structured API to distribute new content based shows and increase more participation by views.

Since, we as consumers have shifted our preferences to more online platforms, we have seen the rise of digital innovations across sectors. Companies like Apple focus on customer interaction beyond just selling products.


E-commerce Platforms offer the perfect gateway to transact in real time and sell physical products. Eg: Paypal is “all in one digital marketing platform“ that offers services like billing, shopping cart, delivery options.

Cognitive Platforms use customer data to create profiles, biometrics etc. Gaming sites, sites like Facebook uses algorithms and CDP( Customer Data Platform) to advertise a directed FB page, profile or product . Using such data backed by AI and predictive analysis  helps them to avoid bottlenecks of mass advertising and cater to specific consumer’s needs.

Platforms like Udemy, Skillshare, Coursera provide knowledge through digital medium. These digital knowledge business models are designed as personalized courses with Work from Home and rise in Online marketing, value adds like certifications increases creditability.

Advertising platforms Google, Youtube have been able to create their own niche as a search engine and content provider through content and videos.

Would you prefer to search zillions of magazines to plan your next vacation or just check out few travel websites/blogs online?

Due respect to magazines and print media, but that’s how we prefer to move swiftly in this digital era.

The most favourites are Social Media Platforms like Facebook, Instagram  and Pinterest. These engagement based platforms include campaigns, apps, email marketing, chatbots as their primary tools. With the help of rapid revolutions like digital business marketing strategies, AI and deep learnings, they know the pulse of their audiences.

digital signage platform
Example of a Digital Signage

So, What is the Significance of a Digital Platform?

As per Deloitte research, 83 percent of early AI adopters have already achieved substantial 30 %or moderate 53% economic benefits.

So, Digital platforms have immense role in wise innovation plan techniques.

Eg:Google Cloud, an innovation model gives user the benefit of consuming content and storing large data files. They have found an alternative to traditional tools of hard disks and pendrives.

These platforms are evolving to build a better future and a sustainable ecosystem.

Digital platforms helps consumers and providers to have trust with each other within a network. Remember in the past, we were faced with list of grievances which went unheard leading to lack of trust .

With the rise of Digital platforms, STEM and STEAM based talents have scaled massively without affecting performance value. The scope of critical thinking and reasoning has widened with early adopters leading landmark innovations.

Why do we need Digital Platforms after all?

Surely, this question comes up in our minds. Well, today, we can proudly say, it is not a need, it is a matter of survival. With changing economies, consumer preferences and rapid innovations, the digital arena has made significant amount of progress.

Let’s understand why is it important :

Proper Allocation-We can track and allocate our resources more effectively and utilize prominent amount of time and money in innovations. Companies like Dominos use  geo- tagging softwares to know the status of their product at each level. This saves time and keep customer happy by also using advertising strategy of 30 mins delivery campaign.

Definite Results– Digital platform like Instagram uses metrics to know exactly what the users want, facilitate interactions between different users with marketing tools like hashtags, influencers, stories etc.

Measuring the platform engagement value allowed them to introduce “Reels” at a short span of time.

Larger audience– With the ability to media exposures, you can derive actionable insights. Brands actively have adopted “Affliated Marketing” on digital platforms to widen the reach of consumers.

Unlike a physical store, a digital shop can cater to multiple channels at the same time.


Digital platforms are the future value centres. Deep learnings will further personalize the level of customer satisfaction and interactions. The power of digital platforms will define the new ways of pricing, marketing, operations and job opportunities. We will have to invest our efforts to cope with the changes to adopt, adapt and invent for future growth.

Comment Below -Which is the most used Digital Platform by you and Why?

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Copyright©2020-4th August by Elvira Lobo (All rights reserved; unauthorized use prohibited).Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.


Personal branding – What impact  do you want to create in other’s mind. We often behave bit different in a social environment and love to present ourselves in a certain way .It could be casual interactions with colleagues or even with your date. We desire to create a good impression. How does branding help you to groom as a person?

What different choices you will have to make to influence and be the leader of the room. It includes personal branding that builds an aura and commands respect from everyone.

building own personal brand
Photo by fauxels from Pexels

It will also come to your rescue when you are sitting with your boss on your next appraisal. You will have an upper hand to make an impactful deal to value your work and performance.

Today it is more important to show rather than tell when it comes to personal branding. Imbibing habits like positivity, being knowledgeable and friendly natured is most vouched for.


Focus on one angle- personal branding

Personal branding has become one of the essentials people look for to maximize their relations with others. Unlike companies or celebrities, you can focus to create a personalized impression and leads to have a distinct identity amongst the peers.

Your Personal Brand Identity is what people usually notice first and later decide to interact with you.

As people are more conscious of every investment they make, whether it finance, relationships and social media, your personal branding makes them have reliable decisions.

Eg: You know you can trust a trained and qualified Investment professional or a Life Coach to help you sort your financial and personal needs.

Create your own aura with like- minded people

To inculcate the must have traits of creating your niche, it is necessary that you develop interpersonal skills of socializing with people in your field. We often have heard about a community gatherings or senior corporate officials catching up for a conversation.

For instance, when I mingle around with the writer’s community, I learn to use the same tone, language, enhance my knowledge on the current trends of the industry and also resonate with a journey of an amateur vis a vis a experienced writer.

create your unique brand identity
Photo by fauxels from Pexels

Add your own Unique Selling Proposition- Be Marketable

Have you heard of Neil Patel, the Marketing Guru. He is a market expert on SEO, blogging who also provides us search engines tools like Crazy Egg, Hello Bar, Kissmetrics.

He has built a personal brand for himself who shares his expertise on distinct marketing techniques and user experience with the world.

Personal branding doesn’t confine to mastering the soft skills, it is more about adding value to the services you can provide to your customers. And before you think it is hard, think again.

You have been creating an unconscious self branding already in your Life.

Recollect the times when you are the first one that your friend looks for to solve his problem. In his mind, you have created a small USP of being an good listener and offering a practical solution.

Look the part – Portray what you are, Tell what you wish to

While choosing to create your brand profile, it highlights your personality to everyone. So, create the first impression with grooming yourself, building a clean image with your actions and words including on social media.

A strong foundation based on looking the part helps people to believe what you intend to sell.

A flamboyant language may initially be acknowledged, but later be despised. Hence, rather not resort to these cheap tricks.

Plan a daily routine to improve your communications skills, read inspirational books and inculcate those habits into your daily routine.

Brainstorm on New ideas and strategies

While you may be reading this blog post, there will be dozens of personal branding techniques and tricks that you will come across. So, you realize how important is it for you to make your personal brand stand apart from the rest.

Can you think of some unique ideas (Share them in Comments Section)

But, I hear you say, Elvira, My idea may not be entirely unique.

My answer is simple- Inspiration is fine but not copying. Create a mindmap of your interests, analyse your core strengths and knowledge that align with your passion/hobby.

For instance, My friend calls herself an amazing baker rather than a cook. She has personalized her brand by promoting her baking skills with campaigns like Smart baker, Insta Baker, Baking seasonal treats.

make the best use of skills
Photo by Gustavo Fring from Pexels

This way, everytime people want to go for any festive sweets during Christmas or Diwali, they reach out to her. In future, I think she can grow her brand by offering tasting reviews for desserts.

Networking and Social media presence.

We all live in a dynamic world with changing economies and attitudes. Personal branding is one way to remain sustainable even in unprecedented times like Covid’19.

Build and regularly update your website, LinkedIn profile and social media handles like Insta and Facebook to visible, generate more clients. Join community groups that add value to your interest and knowledge to know the upcoming trends in the business

Eg; You will find many Life coaches focus on networking to create a stronger presence. Those who love photography optimally use Instagram to showcase their skills and thus get many projects just by being there at the right time.

Pick out the brains from the best in your field

You may not be the master of this game, but surely aim to reach the top. Personal branding is continuous process even for those who have made their mark in few years.

Interacting with the experts in the field through books, conferences, webinars grants you an exposure of experiences, business acumens, growth hacks to help you better the chances of growth.

For instance, Roy is a technical geek, loves gaming and also writes content on his blog. Now to substantiate his brand to the next level, interacting with top gamers in his field will help him gain first hand experience to utilize these skills to a company who creates gaming apps, probably give reviews, collaborate with the seniors to create a new game etc.

Conclusion– Personal branding is a evolving phenomenon

A Superwoman became Lilly Singh while the essence of brand remains same. It opens new avenues for you to grow your presence beyond physical capacities.

Personal branding helps you master the most important trait we all often struggle to achieve- Being a people’s person.

So, don’t shy away, refine your personal branding now.

P.S: A quick share, I too have been working on my personal branding on a daily basis and so can you. So, wherever you may be, whatever you do, always rule the roost!

Share with us- How has someone influenced you in your Life?

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Copyright©2020-28th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.


Hello guys, here’s a fun post to liven your mood and engage in quick banter.

Reading has been the core of our life, whether it is books, magazines, blogs/articles and even posts on our social media feed. We usually belong either to the lazy or enthusiastic depending on our choices of reading, personal habits and needs. So, though we have independent views on our reading choices, we follow distinct reading styles. Here’s my different take on it.


Saint – loves privacy

During my school days, I followed this regime of being a Saint while reading. My mind hovered around what the character would go through, the possible twist in the plot. There were times where I had return the book to the  library in a week’s time.

I became this crazy girl who was in the mission to complete the book end to end amidst the schedule of homework, assignments, play time and studies. I didn’t want to ruin the whole scene in my head if I left it incomplete.

I continue to be saint atleast with my reading habit (Lol) and have binged read many fiction books like Paul Coelho books,Harry Potter series to a name a few.

kind of reader and personal style
Photo by Andrea Piacquadio from Pexels

Follower -good reviews and recommendations

How many of you prefer to buy or read books which have topped the charts and become a cult and referred by others? We all do so. But these readers are bit different in their styles.

Many of my friends who aren’t voracious readers like me belong to this category of Followers. You will find them reading all types of genres like fiction, financial tips, self growth and biographies.

They also prefer reading classic collections only if they are truly mesmerized by the whole series.

Frog- A reading juggler

These readers usually enthusiastically buy/ borrow a buy to read, but generally end up procrastinating or have a change in their mood. You are the one who went to bookstore and loved the book and read a few pages. But, skip to the contents and read a few chapters.

From then on, you will engross yourself with movies, work and sleep but haven’t resumed reading. These readers also have 2-3 books on their desk because they haven’t yet made up their mind.

You have a thought “Oh, I have a book on the topic” but choose to read articles, listen to podcasts but actually the book itself.

Mouse – Nibbles on important things

Look, not all the genres excite or interest us, right? So, we try to nibble on few topics outside of our comfort zone as the subject may be trending, creatively curated by the social media and offer a lot of scope in terms of wealth, job opportunities, socio-economic developments.

For instance, you are having a successful career in finance, yet you keen to study and know more about “Work from Home” options for side hustle opportunities.

Topics like Power Bi, Artificial Intelligence, Robotics could interest you to understand the changing dynamics of our economy.

A Lifestyle Activist- Lead Good life, Being a Minimalist

You are on mission to adopt a new lifestyle regime to curtail your expenses, spend time for self care and focus on intentional living for a better future. Topics like healthy food, minimalism, leading a good life, self development and growth are the principles you are keen to follow or maybe already imbibing them.

These readers are willing to experiment, sacrifice and reap the benefits of a simple living by either inspiring others or yourself.

Readers like you can start by following this blog to gain more insights on self growth, inspirational posts besides reading books.

Rich in  Mind and Wealth- Enriching Mind and Being a Power Leader

Another major fan following category are readers who early on realize the power of developing a rich mind and practicing good wealth management. You could also become a part of this segment after having learnt hard way of burning your fingers with money.

Such readers are huge believers of gaining knowledge about enriching your mind to deal with situations adopting techniques of Critical thinking, Positivity and Leadership.

For you, the driving goal is to be self reliant, able to generate business as an entrepreneur, create a personal brand of your own.

Rejuvenation Mantra -Meditation, Yoga and therapies

Reading is not a hobby, but a mental therapy. Readers like you want look and feel good leaning towards books to relax their mind, calm their anxieties and want to feel at peace by dedicating to a few reading hours.

It helps them to cleanse their thoughts and meditate just as a fruitful a yoga session. They can find solace in a crime -thriller as much as romantic or a self help book.

You are inclined towards spirituality, soul searching and creating your own zen corner in Life .

Digital guru –  audiobooks, podcasts on different gen

Having a hectic schedule, you hardly have time to sit down with a book to read, forget finish reading it entirely. While still wanting to keep your desire to read and be informed, you love listening to audio books or podcasts that summarize the related experience or thoughts as described by an author.

This provides you to create a vivid picture as the narrator reads from the book while inferring some of his/ her feedbacks to make language and plot more realistic.


We have all different mindsets and styles of our own, reading helps us to find our true personality. Finding “Reading Time” will allow you to improve your communication skills and also widen your knowledge on a subject. Whether, you are an Saint, Frog or even a Mouse, your reading style remains unique to you. So, continue to harbour the good habit of to make you a better person and inspire others.

Comment Below: Which Reading Style suits you the best and Why?

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Copyright©2020-24th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.


vitamin h you need in Life
Available on and Goodreads

Hi Folks,

How many of you love reading books, could you name few that have inspired your life. Today, I will share my review on Vitamin H, a beautiful book authored by Abhishek Thakkar and you will surely be compelled to read it instantly!

Book Review

You are already intrigued by the title of this book, Vitamin H, aren’t you? Rightly so, this book is a collection of quotes and thoughts that propels every reader to ponder deeply into his/her life through a bioscope. The author Abhishek Thakkar is a deep thinker and can clearly articulate his message which reflects in every capsule he shares with us to awaken our minds. 

According to me, what’s most impressive is that the author has very thoughtfully emphasized on how we can face the odds and evens of life. Thus, he has carefully selected the odd numbered pages to include quotes about our choices; self discover our strengths and relations. The even ones aim to sail you through all the situations that you have been trying to avoid, accept positive changes and not bash ourselves or be harsh for things out of our control. 

This book is meant for all of us who are mostly in self- denial mode when we are faced with grave challenges or failures and look out for others for acceptance and help. As quoted from the book “Most of us don’t need to be cured. We want to be healed”. 

I highly recommend this unique book of Vitamin H – a self healing book to find your true purpose of life.

Get your Copy now! Available on:

Amazon- Paperback Version and Kindle Version Ebook

Goodreads- Paperback Version

Do share your takeaways from this easy breezy but impactful book.

Stay Tuned for more such Book Reviews and insights.

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Copyright©2020-21st July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.