After having an elaborate write up on “How to conduct a Successful Webinar that remains evergreen”, I am sure you will be more interested in its benefits. Currently  in this pandemic, our world is surrounded by zoom calls , webinars apart from corporates have become effective medium to connect people like us to pursue our interests in a particular field.

Since most of us are consumers of knowledge, it is essential that the time we spent is worthwhile.

So friends, relax and read this post while I narrate to you my personal observations and also share useful tips too.


make best use of a webinar
Photo by Anna Shvets from Pexels.


Today, we are surrounded by people, companies and brands conducting a informative webinar that could be useful for your career, guide you to  lead a better life or gain to be numero uno .

It is important to choose the right kind of webinar or topic that will help you broaden your knowledge. Ultimately our focus is how we can make the best of a webinar.

Personal Tip– Incase you are part of a webinar that’s hosted for a group, say employees where you don’t have choice of topic, make it a point to find atleast 2 takeaways from the session.


Often our knowledge about a certain aspect limits our scope to learn further. We have definite mindset of “know it all” which restrains us to absorb more information. Do you agree?

Well, keeping an open mindset will help you to reason your ideas and also encourage you to think differently about a same topic.

Tip-  I jot down new words, current events related to the topic. Most webinars include current events as examples for audiences to resonate with them. This helps me be on the same page.


In the past, training and development in corporates included a  workshop for a few days. Remember those shared resources like PPT’S, worksheets, website links ? Presently, a personalized webinar suits many and trainers can diversify their same  content modules to different locations in a short span of time.

Thus, each session is tailor- made to create maximum impact. As our memory span is limited, it is best to take personal notes preferably in pointers to make it user friendly. Attentive listening and taking notes together allows our minds to be more receptive to familiarize with topics in future.

Personal TipRecently, I signed up for a webinar on Entrepreneurship. The notes helped me to visualize a mindmap of future venture I dream of. Next time, I needn’t start all over again. Now, if I read on article,say a topic on Small businesses, my knowledge is much deeper than before.


Let’s say, you have taken up a webinar to know more about a topic Eg: Web Copy. Since it is a niche topic, there are chances the session could be clubbed with Branding, Copywriting for beginners , Website Designing etc. It is possible that you may lose interest until the actual topic of Web copy is dealt upon. Hold on, that’s when you need patience to listen through all remaining topics.

Follow webinar code of conduct
Source- TheBeijinger.com

Why do I need to spend my precious time, Elvira? , you may ask. My answer is, incase you have innate knowledge about the theme and the session is pre-recorded, you can skip other topics. But, suppose, it is a live webinar, then be patient to listen through it.

Firstly, the beauty of a webinar is it’s power- packed information offered in limited amount of time. So, every topic is dealt precisely in few minutes. Secondly, I cannot talk about an alien without giving a brief about planets of different galaxies in outer space, right?

Personal TipThough I was super bored to hear the same techniques of affiliate marketing in a session, the mundane theme grew interesting as the speaker gave his own experiences, the industry expectations and listed its potential relevance which turned out to be gold for me.


Finally, the golden moment we  have been waiting for. The Q &A round where the speaker invites us to share our concerns and voice our opinions. Don’t hesitate to speak up. Even your simple doubt could be a subject worth exploring. This helps us to have holistic view of a topic rather than just walking with keynotes that the speaker has just spoken.

Personal TipMostly, I make brief note of the concepts I wish to know about by some prior research. Also, during the session, if a technical topic has appealed to me in a different way, I normally ask the speaker if he/she could briefly explain through real life examples or stories.


Keep the hunger for learning more. Choose from a variety of topics and signup for a webinar. Some offer courses customized to your schedule and you can learn different topics under the same subject to update your concepts. Webinars gives you an opportunity to learn about a subject in a series of sessions rather than scrolling through multiple links and posts on Google.

Friends, I hope you will have more value-added experience next time you sign-up for a Webinar with these useful personal tips.

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Copyright©2020-4th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

Rhymes of love

Photo by Asad Photo Maldives from Pexels

Under this beautiful ombre sky

When our hearts lurch for each other

Our feet dance in estcasy

Our eyes dwell in droplets of love

It is our contented souls that sync to

the rhymes of love

to stay as this everlasting captured

in our embrace, our intimacy and trust

that paints around us a circle of love

that weaves and surrounds us forever.

HELLO, WELCOME TO “ITS MY LIFE“BLOG. Request you to kindly fill this Valuable Feedback Form

Whether you are a first time visitor or regular member, Your sincere opinions are truly respected to make your experience more meaningful! (Your 3mins will make a huge difference)

The Goal is understand your needs, pain points and future expectations from this Blog.

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Let’s make this creative journey more enriching:)

Regards, Elvira


Have you been lately introduced to more chatbots to answer your queries while visiting a website ?

As per research, Chatbots which are available 24/7 are expected to cut businesses costs by $8 billion by 2022. This Digital Platform revolution has created an upward boom for resourceful future business strategies. Most companies today have an online presence to enhance their processes and consumer engagement.

Companies and brands have grown from being functional driven to platform driven.

Why so? It is because the concept of focusing on “Output has been replaced by digital platform’s goal of providing “User experience”.

A digital platform is technology based model that brings value by connecting the companies and end users.

digital media platform and technology
The Digital Platform Universe

Networking with the consumer directly offers companies to share information and get valuable feedback. For instance, Netflix has structured API to distribute new content based shows and increase more participation by views.

Since, we as consumers have shifted our preferences to more online platforms, we have seen the rise of digital innovations across sectors. Companies like Apple focus on customer interaction beyond just selling products.


E-commerce Platforms offer the perfect gateway to transact in real time and sell physical products. Eg: Paypal is “all in one digital marketing platform“ that offers services like billing, shopping cart, delivery options.

Cognitive Platforms use customer data to create profiles, biometrics etc. Gaming sites, sites like Facebook uses algorithms and CDP( Customer Data Platform) to advertise a directed FB page, profile or product . Using such data backed by AI and predictive analysis  helps them to avoid bottlenecks of mass advertising and cater to specific consumer’s needs.

Platforms like Udemy, Skillshare, Coursera provide knowledge through digital medium. These digital knowledge business models are designed as personalized courses with Work from Home and rise in Online marketing, value adds like certifications increases creditability.

Advertising platforms Google, Youtube have been able to create their own niche as a search engine and content provider through content and videos.

Would you prefer to search zillions of magazines to plan your next vacation or just check out few travel websites/blogs online?

Due respect to magazines and print media, but that’s how we prefer to move swiftly in this digital era.

The most favourites are Social Media Platforms like Facebook, Instagram  and Pinterest. These engagement based platforms include campaigns, apps, email marketing, chatbots as their primary tools. With the help of rapid revolutions like digital business marketing strategies, AI and deep learnings, they know the pulse of their audiences.

digital signage platform
Example of a Digital Signage

So, What is the Significance of a Digital Platform?

As per Deloitte research, 83 percent of early AI adopters have already achieved substantial 30 %or moderate 53% economic benefits.

So, Digital platforms have immense role in wise innovation plan techniques.

Eg:Google Cloud, an innovation model gives user the benefit of consuming content and storing large data files. They have found an alternative to traditional tools of hard disks and pendrives.

These platforms are evolving to build a better future and a sustainable ecosystem.

Digital platforms helps consumers and providers to have trust with each other within a network. Remember in the past, we were faced with list of grievances which went unheard leading to lack of trust .

With the rise of Digital platforms, STEM and STEAM based talents have scaled massively without affecting performance value. The scope of critical thinking and reasoning has widened with early adopters leading landmark innovations.

Why do we need Digital Platforms after all?

Surely, this question comes up in our minds. Well, today, we can proudly say, it is not a need, it is a matter of survival. With changing economies, consumer preferences and rapid innovations, the digital arena has made significant amount of progress.

Let’s understand why is it important :

Proper Allocation-We can track and allocate our resources more effectively and utilize prominent amount of time and money in innovations. Companies like Dominos use  geo- tagging softwares to know the status of their product at each level. This saves time and keep customer happy by also using advertising strategy of 30 mins delivery campaign.

Definite Results– Digital platform like Instagram uses metrics to know exactly what the users want, facilitate interactions between different users with marketing tools like hashtags, influencers, stories etc.

Measuring the platform engagement value allowed them to introduce “Reels” at a short span of time.

Larger audience– With the ability to media exposures, you can derive actionable insights. Brands actively have adopted “Affliated Marketing” on digital platforms to widen the reach of consumers.

Unlike a physical store, a digital shop can cater to multiple channels at the same time.


Digital platforms are the future value centres. Deep learnings will further personalize the level of customer satisfaction and interactions. The power of digital platforms will define the new ways of pricing, marketing, operations and job opportunities. We will have to invest our efforts to cope with the changes to adopt, adapt and invent for future growth.

Comment Below -Which is the most used Digital Platform by you and Why?

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Copyright©2020-4th August by Elvira Lobo (All rights reserved; unauthorized use prohibited).Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.


Personal branding – What impact  do you want to create in other’s mind. We often behave bit different in a social environment and love to present ourselves in a certain way .It could be casual interactions with colleagues or even with your date. We desire to create a good impression. How does branding help you to groom as a person?

What different choices you will have to make to influence and be the leader of the room. It includes personal branding that builds an aura and commands respect from everyone.

building own personal brand
Photo by fauxels from Pexels

It will also come to your rescue when you are sitting with your boss on your next appraisal. You will have an upper hand to make an impactful deal to value your work and performance.

Today it is more important to show rather than tell when it comes to personal branding. Imbibing habits like positivity, being knowledgeable and friendly natured is most vouched for.


Focus on one angle- personal branding

Personal branding has become one of the essentials people look for to maximize their relations with others. Unlike companies or celebrities, you can focus to create a personalized impression and leads to have a distinct identity amongst the peers.

Your Personal Brand Identity is what people usually notice first and later decide to interact with you.

As people are more conscious of every investment they make, whether it finance, relationships and social media, your personal branding makes them have reliable decisions.

Eg: You know you can trust a trained and qualified Investment professional or a Life Coach to help you sort your financial and personal needs.

Create your own aura with like- minded people

To inculcate the must have traits of creating your niche, it is necessary that you develop interpersonal skills of socializing with people in your field. We often have heard about a community gatherings or senior corporate officials catching up for a conversation.

For instance, when I mingle around with the writer’s community, I learn to use the same tone, language, enhance my knowledge on the current trends of the industry and also resonate with a journey of an amateur vis a vis a experienced writer.

create your unique brand identity
Photo by fauxels from Pexels

Add your own Unique Selling Proposition- Be Marketable

Have you heard of Neil Patel, the Marketing Guru. He is a market expert on SEO, blogging who also provides us search engines tools like Crazy Egg, Hello Bar, Kissmetrics.

He has built a personal brand for himself who shares his expertise on distinct marketing techniques and user experience with the world.

Personal branding doesn’t confine to mastering the soft skills, it is more about adding value to the services you can provide to your customers. And before you think it is hard, think again.

You have been creating an unconscious self branding already in your Life.

Recollect the times when you are the first one that your friend looks for to solve his problem. In his mind, you have created a small USP of being an good listener and offering a practical solution.

Look the part – Portray what you are, Tell what you wish to

While choosing to create your brand profile, it highlights your personality to everyone. So, create the first impression with grooming yourself, building a clean image with your actions and words including on social media.

A strong foundation based on looking the part helps people to believe what you intend to sell.

A flamboyant language may initially be acknowledged, but later be despised. Hence, rather not resort to these cheap tricks.

Plan a daily routine to improve your communications skills, read inspirational books and inculcate those habits into your daily routine.

Brainstorm on New ideas and strategies

While you may be reading this blog post, there will be dozens of personal branding techniques and tricks that you will come across. So, you realize how important is it for you to make your personal brand stand apart from the rest.

Can you think of some unique ideas (Share them in Comments Section)

But, I hear you say, Elvira, My idea may not be entirely unique.

My answer is simple- Inspiration is fine but not copying. Create a mindmap of your interests, analyse your core strengths and knowledge that align with your passion/hobby.

For instance, My friend calls herself an amazing baker rather than a cook. She has personalized her brand by promoting her baking skills with campaigns like Smart baker, Insta Baker, Baking seasonal treats.

make the best use of skills
Photo by Gustavo Fring from Pexels

This way, everytime people want to go for any festive sweets during Christmas or Diwali, they reach out to her. In future, I think she can grow her brand by offering tasting reviews for desserts.

Networking and Social media presence.

We all live in a dynamic world with changing economies and attitudes. Personal branding is one way to remain sustainable even in unprecedented times like Covid’19.

Build and regularly update your website, LinkedIn profile and social media handles like Insta and Facebook to visible, generate more clients. Join community groups that add value to your interest and knowledge to know the upcoming trends in the business

Eg; You will find many Life coaches focus on networking to create a stronger presence. Those who love photography optimally use Instagram to showcase their skills and thus get many projects just by being there at the right time.

Pick out the brains from the best in your field

You may not be the master of this game, but surely aim to reach the top. Personal branding is continuous process even for those who have made their mark in few years.

Interacting with the experts in the field through books, conferences, webinars grants you an exposure of experiences, business acumens, growth hacks to help you better the chances of growth.

For instance, Roy is a technical geek, loves gaming and also writes content on his blog. Now to substantiate his brand to the next level, interacting with top gamers in his field will help him gain first hand experience to utilize these skills to a company who creates gaming apps, probably give reviews, collaborate with the seniors to create a new game etc.

Conclusion– Personal branding is a evolving phenomenon

A Superwoman became Lilly Singh while the essence of brand remains same. It opens new avenues for you to grow your presence beyond physical capacities.

Personal branding helps you master the most important trait we all often struggle to achieve- Being a people’s person.

So, don’t shy away, refine your personal branding now.

P.S: A quick share, I too have been working on my personal branding on a daily basis and so can you. So, wherever you may be, whatever you do, always rule the roost!

Share with us- How has someone influenced you in your Life?

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Copyright©2020-28th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.