how to conduct a successful webinar that remains evergreen

One of the most used buzzword in 2020 apart from “pandemic” has been “Webinars”.Companies,brands, professionals have started following this medium to communicate with their customers directly through a virtual presence.  Experts in various fields have realized that Webinars are the future model to scale up their businesses and gain success.

So , How many of you have attended Webinars in the past few months ? Or Are you yourself a Webinar Host? According to you, what makes it actually click. ( Think for a  moment  and answer in the comments).

After attending a lot of different types of webinars myself and researching on the same, sharing my useful insights with you.

Here’s how you can start a successful webinar of  Your Own :

successful webinar
Photo by Anna Shvets from Pexels

Choosing a topic/ niche

Following the trend is good, but don’t follow the herd without your own homework. Whether you are already conducting webinars or a beginner, the crucial aspect of a hosting a Webinar is choice of topic you have knowledge about and can communicate to the audience.

Your content should be really specific , informative and well researched

Eg: Entrepreneurship is a broad concept. Choose topics like – “Guide for Solopreneurs to scale up their brand”.

Success Tip Research about a SEO friendly topic, communicate with the people in your network about the challenges they are facing and choose the most viable option. Prepare notes for sub topics.

Prepare to handle any situation

One of the common issues faced in case you are hosting Webinars are external factors like technological glitches, attendees not yet present for the sessions, disinterested audiences or first time users in  a webinar platform .

It is advisable for you to have a moderator who can take charge of the situation without the flow of the session being disrupted.

Success TipRemember it is okay, don’t get overworked by the situation. Respond by quick interaction with audiences .Keep catchy phrases handy. Send a text to the concerned person incase an expert intervention is needed.

A confident Speaker

A speaker is the one who can engage even a disengaged audience to listen. The whole point of having a Webinar is conduct a meaningful session and built a relationship with your audience.

Having confident speakers who have fair knowledge in the subject is more helpful to make it a success. He/ She will be able to add their own experiences, learnings to the topics making it more relatable.

Success TipModulate your voice to pause at an important word/ phrase or even repeat the sentence to get the point across. Do so in moderations.

Listening to your target audience

identify your target audience
Photo by fauxels from Pexels

Webinars are different from hosting a conference or meetings. They are meant to be a two- way communication process. Recently, I came across a webinar having more of product promotion actually meant for education. So, you need to differentiate your sessions accordingly and inform the audience. 

Eg: “How can this specific Self Help e-book make your life easier”. Then, audiences are aware that the entire session will include the benefits of the e- book and even want to buy it.

Success TipSuppose you may have planned for a topic, but there is no response. Keep that session later in your schedule. Don’t push content for namesake.

Time factor

keep time as main factor for presentations

Defining the exact schedule of the webinar,the exact time, date and availability is necessary to make a Webinar effective and successful. Conduct a rehersal with the moderator and the speakers before going Live.

Jot down the time each speaker can have and try to stick to it. This will also help to keep a Time slots free for audiences to interact which usually takes longer. Mark your calendars and also factor in different time zones.

Success TipScheduling your whole session can help you keep short breaks incase it is an indepth topic discussion to be held for long hours so that audiences aren’t bored or leave.

Use of Correct Resources

Conducting a Webinar on an online platform makes us steer back from the whole process. Many of us find it more easier to speak to a live audience rather than online platform where we are looking at the camera and the screen. So using the right resources can solve our fears.

Invest in a good mic,headphones(optional),recording software.

use good resources like mic and recorder in webinar
Photo by samer daboul from Pexels

Keep your environment noise free.Keep your notes,water bottle,snacks handy and put your phone on silent mode. The speakers while conducting the sessions need to be prompt and specific with topics relevant in that niche that could be possibly asked.

Using of visuals will make the participants grasp the concepts faster.Eg: Path to go a website and visit specific tabs for reference can be shown in either Diagrams or Snapshot of the Screen.

There is a positive impression that each session is been given top priority and all the efforts will show in those few hours.

Success TipIncase you have slides in your session, highlight and spend more time on  the important keyword chapters/topics so that the participants can learn those concepts better.

Answering the audiences

As participants, we all look forward to be a part of the session where we want to voice our queries and get solutions from the speakers. So, how can we have an effective audience interaction as the host.Choose to answer being asked by the moderator on behalf of the audiences.

Simple and easy process. Collate all the questions rather than peering on the screen making it more awkward.If you have few group of participants,call them by name and invite them to speak.

Success TipIf you are a beginner, request members to raise their hands or type in their queries in the chat box to answer them systematically.

Promotional and Marketing strategies

Our whole focus here is not just conducting a webinar, but conducting it successfully. Proper planning, scheduling of events and promotions play a very important role.

get maximum benefit from digital media strategies for evergreen webinar
Photo by Tracy Le Blanc from Pexels

As you have already begun by taking opinions of your network for choosing topic at the start, conducting Q and A, polls, send invites to see how many are interested to attend the session makes it more engaging.

Strategize your content, built surprises, write captions and promote on various social media platforms like Facebook, Whatsapp and Instagram to create a buzz and invite more participants.

Let your audiences know “Why your webinar should not be missed, what could be the possible takeaways”.

Success TipPromote “ Free” webinars to attract audiences. Suppose your session is a paid version- promote the USP of the session- a prominent guest speaker, Exclusive content etc.

Evergreen Content

Focusing on the latter aspect of our Title, an Evergreen content holds more prominence of making your webinar earn accolades and revenue.

But, you may wonder, once the session is over, how can we still utilize it to the optimum?

The trick is keep track of your  certain important segments and repackage it on your social media platforms to let newcomers know about your achievements. You could also use your webinar as perfect model to pitch clients for leads and build brand collaborations.

     Evergreen Webinar Content can be used as your USP in future projects, company website and blog posts. Follow up with your team and participants for growth, sustainability and uniqueness of your brand.

Success TipCreate a research database specifically to studies, prepare reports to analyze your previous sessions performance, member’s feedback and reach you generated  on regular basis to help you improve your next webinar more fruitfully.

evergreen webinar
Photo by Andrea Piacquadio from Pexels

So friends, I got you all the resources that leads you ahead in your journey of being a LEADER, Now it’s Your Time for Action. Feel Free to share your webinar experiences and if you are host, share your work here for us to get connected with you!

Did you like what you read, then:

Follow my Blog for more such content.

Comment and Share your feedback in “Comments Section“.

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Copyright©2020-8th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.


Arushi Mathur- Brbun Illustrations

I opened my eyes to see the morning nestled in heaven
with the sun wearing his prism glasses glancing over at me
The rainbow hinted clouds swam ever so smoothly
over the shoulders of the mountains decked in specks of snow liberally

Ah, I wondered what season was it,
having a frame of snow laden mountains in a hot summer?
I rubbed my eyes to get a proper glimpse
to make sure it wasn’t just a fantasy dream or slumber!

My feet were tickled by the chrysanthemums, lilies and the roses
nudging my toes to quickly go under the cocoon of the greens
Did I reach the gates of the paradise so beautiful
That my soul suddenly desired to scream!

I gathered the mist inside my palms
Pearls of pristine white crystal dews
Cascading along with the chirping birds
A song of peace and tranquility they crooned

I felt an enigmatic rush of divine bliss
As the feeble current of the waters rowed
In a little lake amidst in this heaven of nirvana
Glittered and glowed wearing a majestic silver robe.

I drank a few sips of the nectar-like potion
While the icy wind passed by to its next travel distantly
I sat in the womb of a divine universe
Filled with its unique aura and miraculous simplicity.

In a while, I find few others join me in this retreat
Absorbing the vibes of this land of ethereal sanctuary
They too had come along to experience
The heaven on earth’s pristine glory.

Now, you may sure contemplate and wonder
Was this a dream after all?
Dear friend, these are just my penned words in tribute
But look carefully at that scenic beauty you enjoyed a while ago,
Weren’t you too present there afterall !

P.S- I wrote this poem inspired by a wonderful illustrator- Arushi Mathur- Brbun Illustrations

If you like my work, Support my Blog on Patreon

Copyright©2020-4th July by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

career switch- another banker turned freelancer

Change is inevitable and rightly so for many of us. Mostly circumstances lead us to this transitory phase and sometimes a “Transformation” is the only next alternative we have. Is switching careers a Right Choice?

I started Blogging in around 2009 in College to express my thoughts into a Digital Space organically growing to understand different nuances Writing has to offer.

To be honest, until then inking Poems was a side hustle, a passion I still continue to live everyday.

So, What was this Life Changing experience?

Choosing Banking and working in the corporate world was my choice and I considered it to be my destiny.

I enjoyed being part of daily hustle and achieving targets, engaging with customers, training new entrants, handling bank operations and team meetings etc.

career switch
pic credit-vlada karpovich from pexels

But slowly, I began to get the itch of doing something that I really passionate about i.e. Writing!

Sometimes, everything you do doesn’t feel or work right!

Poetry on many occasions made me evolve as a person. As a writer, to pen down words that resonate your voice and connect with your audiences is a great accomplishment.

I was lucky enough to have my work appreciated, read by my readers and given feedback to improve my skills.

It became a platform to interact with writers who were into diverse fields yet brilliant writers creating beautiful content.

I owe my journey of becoming an author which helped me grow as poet.

The Real Switch 

I took the plunge of quitting my job and decided to work full time as a Content Writer in Jan 2020. 

Many of you who are following my blog know that after migrating my blog from Blogspot to WordPress, I used to initially update different themes to get a hang of how each would help the  reader experience.

Facts and Takeaways :

Challenged myself to push boundaries– I love poetry but didn’t venture into full fledged writing all these years. So I challenged myself and took my first Certification in the field of Writing.

Timing was too perfect –Decided to become Freelancer and within a month or so we were faced with the Covid ’19 pandemic. Life is never perfect.  I was dejected but have not given up.

No prior experience as Content Writer– Content writing is an ocean which has gamut of learnings in store. This inspired me to take courses and upskill my knowledge in writing, and yes I am loving it.

It has motivated since then to articulate many articles as posted here.

HUSTLE HARDER-(pics credit)

A fish in the pond– More people are choosing to become a freelancers in 2020 and why not, it is where you can explore your passion, the creative potpourri.

Coding not my cup of tea– As a blogger for several years, one of major concerns has been handling the tech factor for my blog. So advice is better keep arms wide open to learn the basics so that your journey is less stressful. ( Do you want to hear about it ?)

Past connections– Past connections with readers and writers helped to understand the  nuances of blogging and hence, the freelancing bit didn’t feel like an alien. Many aspects of how we blog, what content we share has changed making it more competitive, challenging to be all rounded creative person.

What will not change:

  • Writing Poetry
  • Engaging with audiences
  • Life as an epicenter – Life being the crux of this whole Blog
  • Sharing experiences, achievements and learnings

Look forward to :

  • More content driven articles and Poems
  • Goal setting for collaborations, open invitations to become guest blogger on IML 
  • Sharing my freelancing journey with you
  • Staying in touch with all followers and visitors, both present and those  who have been with me since I began this journey.

Shout Out to all my readers and followers.

Stay Creative and Post in your feedback in the Comments Section.

Thank you dear mentioned Followers who keep me motivated to write for you:

If you like my work, Support my Blog on Patreon

Copyright©2020-29th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

‘VERUSCHKA’- your exclusive haute couture collection by payal kothari

Get a chance to live your dream- Design your own shoes!

A one shop destination that binds your heart and soul ( read-sole) at Veruschka.A Haute Couture Collection that redefines “Fashion” and “Availability” for any occassion.

Today,the millennials opt to style their outfit with a good pair of footwear, comfort is one of the top-most priority at the end of the day.

You need a Bella and Khloe in your Life”


Well, what makes Designer Payal Kothari’s Veruschka exclusive is its uniqueness, brilliant craftmanship and most importantly the right chord that is struck with their customers.

“Having sensitive pair of feet, I had mostly worn closed shoes or peep- toes until then. My first experience was for my engagement day shopping and later Veruschka’s were the go to for my wedding day too.”-Elvira.

Payal Kothari invites us to a wide range of Haute Couture Shoe Collection that caters to Women, Men and Kids.The quality of attention to detail, customer friendly approach with offering the best products instantly earns her more brownie points.


Party with Gigi,Victoria, Kiara or choose a musically inclined collection of Floyd and Elton

As most Women love to experiment with looks and accessories, Veruschka is just a perfect companion!

The beauty of this Impressive Design Store that we can vouch for are :

  • Sleek
  • Stylish
  • Personality driven
  • Modern Contemporary
  • Personalized
  • Durable
  • Feet friendly

Today, where handcraftsmanship has lost its sheen, Payal Kothari and her team make it possible to upscale our goals with the right choice that would be our prized possession.


The fact that you could personalise right from the style of shoes- wedges, flats, pumps, heels, etc, you get to choose amongst the varied collection of fabric, leather, foam, cushion and distinct range of pearls, studs, sparkles etc to contour your feet for any occasion. Isn’t it just amazing and flattering to select a palate of colours with accessories just as we design our home?

Uplift your personality at this Shoe Carnival !

The Veruschka’s who have showcased their unique named collection in various social events, festivals and shows, being a frontrunner in this space have recently launched their flagship store at Khar,Mumbai !!!

Wedding shoes custom made by Veruschka
My Wedding Shoes- Custom Made @Veruschka

That makes me super excited to grab my bag and walk into the shoe- shop haven !!!

Thank you Dear Payal and Tesu for this beautiful experience, love for shoes grew more deeper with Veruschka🙂

Be a part of this amazing Fam, Grab this opportunity Now !

Shop Online on their website-

For Customizations, Get in Touch directly –Custom Shoes@Veruschka

P.S: Watch out, they have an amazing Classic Collection of Bags too:)

If you like my work, Support my Blog on Patreon


Copyright©2020-22nd June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Google. I don’t claim any of its rights.

pandorathon-historical fiction- trip to gateway of india

The most beautiful architecture of Mumbai- Gateway of India
GATEWAY OF INDIA, MUMBAI. Photo by Darshak Pandya from Pexels

It is dawn when the sun peers through behind a flock of birds over this way, Gateway of India. His shadow overlooks my courtyard heart. Over the years since the twentieth century , when he was born out of courtesy to welcome the British monarchs to finally leading his youth to celebrate India’s independence.

He has been an epitome of grace, valour and positivity. Having a grand stature, he has enjoyed the native fishermen company, visits of the royals and ministers and witness to countless army battalions. Even the Arabian Sea loves to walk her way leading to him.

His effervescent presence enticed even the beautiful Taj Mahal Palace to stay just few blocks away. Well, he is quite a gentleman that he smiles and welcomes every visitor and captures their attention, sharing pleasantries of peace and friendship.

Even in times of despair like the bomb blasts of 2003 and terror attacks of 26/11 attack, he stood strong guarding the city gateway and hoping to safeguard the people. He tries to stay away from the hypocrites who flock nearby making false claims to others. This man has been witness to both Highs and lows of society; the festive, the triumphs and also sad incidents like murders and eve teasing.

Today, while he is surrounded by jetties, the hullabaloo of the locals and foreigners , he cares for the activists , campaigners  who have gathered for a cause to transform, ignite minds and remind them of the facts they usually ignore blaming the hectic schedules.

He wears a distinct smile throughout the day for the visitors who seek to capture him for keepsake, for the street vendors and photographers to earn a living and be proud of their work. Even after a long day, he doesn’t bogged up by the illumination he is bestowed at night even after all these years.

I feel words aren’t enough to pay tribute to this Jewel of the city. And well, if you wonder about me, then I am his constant companion where you flock to catch a glimpse of him, kneel to take a perfect pose, gather your bags for a scenic experience.

Yes , I am that courtyard before him whom I ardently gaze at  my beloved to the pages of history, the print of the present and ink of the future.

If you like my work, Support my Blog on Patreon

Copyright©2020-18th June by Elvira Lobo (All rights reserved; unauthorized use prohibited) Disclaimer: The image(s) in the post are taken from Pexels. I don’t claim any of its rights.